Nestlé Kenya Limited was established in 1967 and is wholly owned by the Nestlé Group.Nestlé Kenya plays a strategic role as part of the Nestlé Equatorial African Region. The Nairobi factory supplies products tothe local market, in addition to exporting to some EAC, COMESA and European markets.
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Brand Manager, Infant Nutrition
- Job TypeFull Time
- QualificationBA/BSc/HND
- Experience5 years
- LocationNairobi
- Job FieldSales / Marketing / Retail / Business Development 
A day in the life…
As the successful candidate, a typical day will focus on:
- Develops and updates consumer portrait, consumer engagement funnel for your brand.
- Activate Brand Essence.
- Manage 60/40+ basket, packaging, Nutrition Health and Wellness (NHW) dashboard, services related to your brand.
- Develop and update consumer portrait, understands in store environment, contributes to category strategy, provides recommendation to promotional strategy, proposes Stock Keeping Units (SKUs) for key channels and key customers.
- Ensures consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline, maintains vibrancy via relevant renovation for his/her brands.
- Contribute to development of strong, functionally aligned brand and Integrated Commercial Plan (ICP).
- Responsible for execution of above the line and below the line activities in line with ICP.
- Tracks and monitors the brand performance, health and strategic alignment.
- Understands business impact of Marketing budgets and Trade spend.
- Contributes to the development of Big Ideas, communication strategies and creates attractive and rewarding brand experiences.
- Work in partnership with creative and communication agencies and ensures all brand communication contributes to enhancing the company image of trusted NHW leader.
- Ensure adherence to WHO Code, local codes, all company principles and policies.
What will make you successful
- University degree in Marketing.
- Minimum 5-years marketing experience handling brands.
- Awareness of brand plans development and experience in brand activities execution.
- Working knowledge of consumer & trade promotions; medical marketing (added advantage); working with agencies / third parties.
- Good reporting & communication skills.
- Financial acumen, with understanding of P&L statement, ability to undertake financial analysis e.g pricing architecture and Sales Price Computation.
- Strong organization and planning skills.
- Able to collaborate internally & externally.
- Project management experience
- Experience working with agencies.
Method of Application Interested and qualified? Go to Nestle on jobdetails.nestle.com to apply