Fieldforce Solutions Limited is a local Kenyan agency that provides Experiential Marketing, Branding and Field Force Management Services.
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Influencer Marketing Specialist
- Job TypeFull Time
- QualificationBA/BSc/HND
- Experience3 years
- LocationNairobi
- Job FieldMedia / Advertising / Branding 
Our client is a dynamic and innovative company at the forefront of the sports betting industry.
Job Summary: The ideal candidate will drive the brand\'s engagement through strategic influencer collaborations.
Key Responsibilities:
Expanding Influencer Resources
- Actively search and contact local high-quality influencers, establish cooperative relationships, and expand the brand\'s influencer resource library.
- Discover potential influencers through social media (such as TikTok, Instagram, Facebook, etc.) and offline channels, and evaluate their influence and content matching.
- Communicate with new influencers on cooperation models, activity requirements and settlement rules to promote the smooth development of cooperation.
Cooperation Follow-up and Management
- Customize cooperation plans for new influencers, discuss video creativity and script content with them, and ensure that they meet brand needs.
- Follow up on the progress of influencer video releases, collect video links, and check whether the playback volume and quality meet the cooperation standards.
- Coordinate subsequent cooperation processes, including video performance analysis, fee settlement, and long-term cooperation plan formulation.
Creative Planning Support
- Assist in writing simple and easy-to-understand short video scripts, discuss creative directions with influencers, and provide practical suggestions.
- Optimize content formats according to the characteristics of different platforms to enhance the attractiveness and conversion effect of influencer videos.
Data Recording and Feedback
- Record the cooperation data of all new influencers, including playback volume, interaction rate, activity conversion, etc., to provide reference for subsequent cooperation.
- Regularly organize data reports, summarize the influencer expansion and cooperation effects, and put forward optimization suggestions.
Brand Event Support
- Cooperate with the planning and execution of the company\'s brand activities to expand suitable influencers for the activities to participate in the cooperation.
- Assist in the coordination of offline activities and complete the on-site content shooting tasks with influencers.
Qualifications and Skills:
- Bachelor’s Degree in Marketing, Communications, Public Relations, Media Studies, Journalism or any other relevant certification.
- Minimum of 3 years proven experience in a similar role.
- Strong ability to identify and approach potential influencers with market insight.
- Excellent communication skills to establish trust and build lasting partnerships.
- Creative mindset with experience in short video content creation or scriptwriting.
- Highly organized with strong attention to detail in data management and processes.
- Proactive learner with enthusiasm for influencer marketing and social media trends.
- Capable of managing multiple projects simultaneously without compromising quality.
- Experience in social media operations or short video production.
- Familiarity with the local influencer market and social media trends.
Method of Application
Interested candidates are invited to submit their CV and a cover letter detailing their relevant experience to [email protected].
Application Deadline: 15th January 2025
Note: Only shortlisted candidates will be contacted.