We are seeking an innovative and strategic Social Media Manager/Content Manager who excels in crafting compelling narratives and driving brand visibility. This role combines leadership in content strategy with the day-to-day management of social platforms. You will oversee content creation, manage a cohesive brand voice, and work collaboratively across departments to optimize audience engagement and achieve business objectives.
- Minimum Qualification :Unspecified
- Experience Level :Mid level
- Experience Length :3 years
Content Strategy and Creation:
- Develop and implement a robust content strategy that aligns with overall brand goals.
- Plan and manage content calendars for diverse platforms (Instagram, Facebook, LinkedIn, Twitter, TikTok, YouTube, etc.).
- Create and oversee production of high-quality, engaging content, including text, images, and videos.
- Collaborate with graphic designers, photographers, and videographers to ensure consistent and visually appealing outputs.
Brand Development and Messaging:
- Define and maintain a unified brand voice and aesthetic across all content and platforms.
- Craft engaging copy that resonates with diverse audiences and supports marketing initiatives.
- Drive storytelling efforts to humanize the brand and connect with audiences on a deeper level.
Community Management and Engagement:
- Foster active engagement with the audience by responding to comments, messages, and inquiries promptly.
- Identify opportunities for user-generated content and encourage community participation.
- Monitor social sentiment and feedback to inform content strategies.
Analytics and Optimization:
- Use analytics tools to measure the performance of social media campaigns and content.
- Provide detailed reports with actionable insights to optimize future strategies.
- Continuously test new ideas and iterate based on data-driven results.
Trend Awareness and Innovation:
- Stay informed of the latest trends, technologies, and platform updates in social media and digital marketing.
- Introduce innovative content formats and campaign strategies to maintain a competitive edge.
Collaboration and Leadership:
- Work closely with marketing, sales, and customer service teams to align content with broader business objectives.
- Manage and mentor junior team members or content creators as needed.
Qualifications:
- 3+ years of experience in social media management or content marketing.
- Proven track record of developing and executing successful social media strategies.
- Expertise in social media analytics platforms (e.g., Google Analytics)
- Exceptional storytelling, copywriting, and editing skills.
- Strong project management and organizational abilities.
- Experience with influencer marketing and collaborations is a plus.
How to Apply:
If you believe that you fit the role and are up for the task, kindly use the link below to apply for the position.
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